Our work
See the work.
Featured case study
How we grew a national imaging brand’s ecommerce 14.5% a year for three years.
A national camera-accessories brand, selling to everyone from first-time photographers to major-film cinematographers, needed a steady stream of creative and campaigns across every channel, at a pace their internal team couldn’t hold.
So we became the team. For 4+ years HEEDGROUP acted as their full marketing and creative department, owning both the idea and the execution, so nothing got lost in translation between concept and market.
Compound annual ecommerce growth, 3 years
Compound annual ecommerce growth, three years running
As their full outsourced marketing and creative team
Launch, holiday push, and brand moment, built in-house
What we ran
Not a single-channel vendor, the whole engine. Creative for every product launch, holiday campaign, newsletter, and brand moment across the full portfolio, all executed in-house. Dozens of launches over the years, each written to speak to the brand’s full range rather than a generic buyer.
What it returned
- 14.5% compound annual ecommerce growth over three years, hitting annual growth targets every year of the partnership.
- Site traffic and social presence grew steadily alongside revenue.
- The single highest holiday revenue of the whole partnership came from a combined Black Friday / Cyber Monday campaign.
Why it worked: one team owned both the idea and the execution. Nothing was lost between concept and market.
Want this kind of growth on your own numbers?
More of the work
A few more outcomes from teams we’ve run marketing for, across media, maritime, education, and fintech.
BWW Media Group
Ran as BWW's full marketing department for 8+ years: rebrands, new revenue lines, and a paid subscription launch for Petri.com and Thurrott.com.
Paying subscribers in 6 months, converting a free blog to Thurrott Premium
Global Ship Brokerage
A 3+ year rebrand and content partnership for a ship brokerage approaching its 50th year, modernized without losing decades of heritage equity.
LinkedIn following growth, with website traffic up 450%+ over the same period
Fast-Growing Charter School Network
Ran $1M+/year in paid media across Meta, Google, TikTok, LinkedIn, and job boards, with enrollment and staff recruiting side by side.
Cost per lead, while application leads grew 80% year over year
B2B Fixed Income Data Platform
Core marketing and creative partner for 6+ years across two companies, including a ~30-event-per-year conference program with full funnel tracking.
Marketing-generated pipeline opportunities, year over year